G&L (George and Leo) is a guitar design and manufacturing company founded by Leo Fender, George Fullerton, and Dale Hyatt in the 1970s, after Leo sold the company that bears his surname to CBS.

They produce on a significantly smaller scale than Fender Musical Instruments Corp. All American G&L's are hand crafted in Fullerton, CA.

When Leo Fender died in 1991 (having never learned to play the guitar) his wife, Phyllis Fender, chose BBE Sound Chairman John C. McLaren, to take over the management of G&L. George Fullerton remains as a consultant, Phyllis Fender remains as Honorary Chairman of G&L.

Today the G&L factory in California continues production and works hard to stay true to Leo's ideals.